HEY, I'M AROOJ! 👋🏽
Helping drive business success through meaningful user experiences
Product designer previously WhatsApp, Monzo, Moneybox
0-1 project
Transforming The MoneyBox Mortgage Journey
I led the end-to-end design of a reimagined mortgage experience, that strengthened Moneybox's position in a growing market.
Read case study
Re-design
Designing for WhatsApp's High-Risk
User Security
I simplified a sensitive security feature so users could easily understand it, and trust it enough to use it.
Read case study
Coming soon…
New feature
Simplifying account access for Monzo's business customers
I designed a smoother way for businesses to add team members by removing friction and reducing the 4.5% of of all inbound chats to customer support.
Read case study
Re-design
Redesigning RightMove's highest earning page
The led the first redesign of the property detail page in 12 years. To improve how users evaluate properties, drive more engagement and increase leads on RightMove's highest revenue generating page
Read case study
